March 25, 2008
‘Good’ Pirates Help Companies Sell More Products
If you are downloading stuff you wouldn’t have bought in the first place, according to economist Karen Croxson, you are probably doing the company that owns the product a big favor. You, Mr ‘Good’ Pirate, are telling your friends, adding to the media ‘buzz’ and driving up sales.
I’ve bought a lot more stuff because I could download it and try it first. Come on, there is way too many movies, games, software and music out there to just buy stuff blindly, or with a pitiful trial or demo. I bought the Orange Box because I could try it first.
I would love for artists to hand out 128kb music. Then, sell the 320kb version. I download crappy versions of music now, decide if I like it, then go buy off Beatport or something similar. I’ve learned about more artists downloading random songs from people’s folders than I ever did browsing through websites.